Today marks the launch of a new video and accompanying curriculum, Food Fight, from filmmaker Ben Zolno of New Message Media. Food Fight is a story told through the eyes of a young boy trapped in a violent world where no kid is safe from big-business junk food. Zolno, musician/advocate AsheEl Seasunz Eldridge, and Stic Man of legendary hip-hop group Dead Prez hope the music video and accompanying school curriculum will help teachers show kids who is behind the cereal mascots’ mask. While the message about corporate control of our food system is not a new one, this is the first, poignant, and most entertaining attempt I’ve seen to bring this idea to the minds of students. Additionally, by using the setting of “the hood,” Zolno makes a strong statement toward the truth: poor health, obesity, and rampant availability of junk food are most-often found in areas of low socio-economic status and the dangers of processed food are just as real as gangs, drugs, and violence. It’s time to make major changes, and who more empowered to do it than the next generation? I applaud the work that has been done with Food Fight. I urge you to share this video and links, especially with teachers, administrators, health officials, and parents. View the video below.
A note: this video is meant to mimic the street crimes that take place in urban areas. Therefore, while it is intended for students, it is most likely NOT intended for young children. I recommend you preview the video before sharing with your kids.
Will you share this incredible project with others?